If you are wondering whether video marketing can help your business, a good lesson is to look at how Las Vegas uses its own media to promote the city to tourists and investors. Let us be honest — where would Vegas be without its visible attractions? It cannot all be words. The same rule applies to most businesses: future customers want to see the unique selling point as well as read about it. So here is how Vegas sells itself, on TV, YouTube, TikTok and everywhere else.

All The Reasons To Visit Las Vegas

One video really shows the lights and colour of Vegas through a moving lens. The aerial night shots, whether from a helicopter or a drone, show the Strip at its best. It cuts to the mile-long indoor shopping mall, notes the sheer number of hotel rooms in the city, and sweeps through a typical one. All of it sells the city that never sleeps as a must-visit destination — people on vacation with a drink by the pool, the monorail, the fountains at the Bellagio. Each shot adds drama.

You can see straight away that words alone could never carry that spectacle.

Viva Las Vegas Rockabilly Weekend Promo

This promo uses footage from previous years to show how the weekend takes you back to the 1950s, when rockabilly was the fashion. Attendees dressed for the era, the bands, the vintage cars, the market stalls selling period pieces. Again it shows what cannot be said in words, and the moving picture makes the viewer want to be there. Extremely powerful marketing — it leaves the impression that visiting the event would transport you back in time.

Vegas Is Back Open

This last one carried an important message at the time. It shows the day in June 2020 when Vegas reopened to tourists. It runs about thirty seconds: someone throws a large switch and, one by one, the attractions light up again. That single visual sends the message to the world that Las Vegas is open, and it does it in a way other media simply cannot.

How This Type Of Marketing Can Help Your Business

There is no reason video marketing cannot work for your business too — just look at the results. It may also cost less than you expect. At VisibilityBam we have the equipment and the knowledge to build cost-effective video campaigns. We look at your brand and its unique selling point, then find a way to present it visually so it appeals to your customers. From there it can be shared across every online video platform, and used on TV if that is where your audience is.

The video marketing section of our services page covers how this fits with everything else.

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