All digital marketing services need to think about the reputation the brand already has, or what it intends to be in the future. The reality of conversion and who will visit any online property can relate to the reputation that URL or brand name already has.
Take a car dealership based in Las Vegas, if that dealership has a bad reputation for selling lemons, then even if that URL were to appear in a search enquiry, the likelihood of a high click through rate (CTR) is small. Of course the opposite also is true, a dealership that has a positive reputation for selling quality cars, is more likely to attract visitors through search.
Online brand management is where we can control the message found through search, either by positive reviews, real life articles right through to likes and follows in facebook and other social media platforms.
How Brand Management Can Help With SEO
It is recognised by many SEO strategists, that good click through rates can help with local SEO rankings. So having a brand that people recognise and are more likely to click on via search, can indirectly help with rankings and traffic too. It is human nature to at least check out the well known brands over those less known.
We offer a brand management service for business based in Las Vegas, to ensure your potential customers see s the best of our company. We do this by taking to existing customers, understanding what they liked about your service, then writing quality articles about these experiences and marketing this content, to maximize the visibility.
Reducing Negative Reputation Markers
Not every business is perfect and there may be times in history, where negative comments have been made on your brand and rank high for your company name search. We can work on this to replace these articles with higher ranking articles that push these negative versions down off the first page, or for inaccurate information contact Google direct to have it removed.
Using Review Sites
Do not underestimate the value of review websites such as trust pilot or such. Apart from giving the site a free backlink, you can use the star system image on your website, to give instant trust. Mots customer will expect their to be an occasion negative review, this is normal in any trade situation, but if it is placed with several positive alternatives, then this is not normally an issue.
We will add your brand to as many respected review sites and then encourage customers to leave a review after any purchase. Of course you can pick and choose who leaves that review.
We will also assist with positive reviews on Google My Business, as part of a normal campaign.
Social Media Plays a big Part In Reputation
Every follow or like your business gets is a positive signal that your customers rate what you do. Those new to your brand will use these as indications of whether to do business with you or not. Of course these need to be real people not some list bought from India. As part as our social media brand marketing process, we will engage with existing customers to continue engaging with your social media platforms.
Online reputation management should be considered within any full digital marketing campaign, whether aimed at a Las Vegas audience, Nevada or further afield. It is not enough just to have rankings, your visitors need to have trust and confidence in who your are and what your web presence stands for.