Digitally savvy companies normally spend weeks priming themselves for the busiest online shopping day of the year. With a pandemic still running, though, a lot of businesses are leaning on their online offering harder than ever, and finding some ingenious ways to keep customers informed.

A Forbes article asks whether your organisation is ready on the digital side to make up ground lost during these unusual times.

The example Forbes gives is Amanda Signorelli, a managing partner at the Las Vegas Golden Steer Steakhouse, who decided the restaurant would have to become an e-commerce business to survive. They built that around Zoom meet-ups and virtual private dining events, particularly for their B2B customers. She was careful to say that not everything worked — it was trial and error.

Websites Updated, Conversion Rates Re-evaluated

A vacation city like Las Vegas has been hit harder than most places in the USA, so its businesses have been pushed into building a stronger online presence than they might otherwise have bothered with.

As Cyber Monday approaches, organisations across the country are turning to digital agencies to squeeze every last dollar out of their existing and prospective customers. Websites are being updated, conversion rates from existing traffic re-examined, and for anyone who did not move quickly enough, pay per click may be the only lever left. If you are not in it, you cannot win it.

Whole sectors moved online thirty years ago, from insurance to travel. But there has never been a moment where it mattered this much to every type of company, from funeral directors to the Golden Steer Steakhouse.

So is the rest of Las Vegas ready for Cyber Monday, or is it holding its breath for next year? We will find out soon enough.

If it is the conversion side you are unsure about, the e-commerce and pay per click sections of our services page are the place to start.

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