Maximise Your Digital Marketing Las Vegas Exposure
Getting your message to the masses is our strength — especially through digital platforms such as Google, Facebook, Twitter and Instagram.
VisibilityBam is a digital marketing company with the experience to maximise your exposure within the Las Vegas region, NV: increased branding, leads, sales and profits. This process is called digital marketing.
Your customers use their digital devices — computers, tablets and cell phones — to locate local businesses in every niche. Business success can be measured by how easily you are found, whether through a search engine such as Google or through social media. This is where a digital marketing Las Vegas campaign can really drive visitors to your website.
Increased Visibility Campaign
Being seen when others cannot be is the solution. Improving your business visibility through search and engagement is a winning formula. The digital data is then collected, we analyse the channels and funnels the visitor arrived through, and capitalise on those findings. There are several distinct segments to digital marketing, and they are spelled out in more detail below.
Search Engine Optimization For Las Vegas
Often shortened to SEO, this is the process of using both on-page and off-page factors to improve rankings for a particular Las Vegas search term. In most cases that is judged against Google’s algorithm.
Creating an authority website, using content and keywords that convert, with strong backlinks, is only part of the work that goes into a successful search engine optimization campaign.
Somewhere in the region of 200 factors are believed to make up the Google algorithm, and nobody outside Google has the full list — so a working knowledge of what actually moves rankings matters. Different agencies have their own strategies; ours is summarised below.
Our Search Engine Marketing Process
As SEM practitioners, we work to a process to increase rankings and bring real visitors to your website. Here are the key components.
1. Full Website Audit
First we run a full website audit to make sure the site is fit for purpose, using tools such as Search Console, SEMrush, PageSpeed Insights and others.
- Measure page load speed
- Mobile first — make sure the site is mobile friendly
- Check pages render correctly
- Correct image optimisation, including alt tags
- Clear title tags and descriptions
- User-friendly menus
- Errors reported in Search Console
- Review every landing page, including bounce rates
2. Reverse Engineer The Strategy
A popular SEM strategy is to reverse engineer successful sites, especially those based here in Vegas. We identify the websites ranking for the money-making search terms, then work out what got them there, using tools like Ahrefs, Majestic, Copyscape and more.
- Full backlink audits, using several sources, looking for opportunities
- Analyse keywords and content quality
- Regularity of content updates
- Media types and their effectiveness
- Metrics such as domain authority, domain rating and spam scores
- Social media engagement
3. Improve On The Competition
Now it is time to set our own standards. From the data and metrics we have compiled, we put together a real SEO strategy to take your website to the next level.
- Set out a fresh content strategy — frequency, relevancy and depth
- An outreach strategy that earns authoritative backlinks
- A full keyword research package covering both long-tail and shorter search terms
- A regular social media campaign that works across several platforms
- Unique images and media that stand out from the crowd
4. Continue To Improve
Managing a search engine marketing programme means being ready for updates and adapting to changing technology and search trends.
- Keep on top of Google algorithm updates
- Watch what is trending, and bring content into line with it
- Work with current WordPress, HTML and PHP versions
- Protect the website by staying ahead of security threats and patches
Google Business Profile and Google Maps
A good local SEO strategy involves setting up a Google Business Profile (still widely called GMB) and getting the business onto Google Maps, so people can see where in Las Vegas it is.
The profile shows phone numbers and services offered, as well as opening times and reviews — all useful information that builds trust with a potential customer.
The map gives a physical location and lets a visitor ask for directions. We can set this up for you as part of our digital marketing services.
Crafted Video Marketing
If a picture says a thousand words, imagine how many a video projects. With the success of media platforms such as YouTube, using well-crafted video to promote a Las Vegas business is a real consideration in any digital marketing strategy.
We can help create media that stands out from the crowd, and promote it so more people see and share it alongside your social channels. Plenty of customers would rather watch a marketing message than read one, so this can be very powerful when it is done properly.
R.O.I. Pay Per Click Marketing
Sometimes a marketing plan needs results now and the business cannot wait for SEO to take hold. A good addition in that case is pay per click, or PPC.
Done badly, PPC gets expensive fast with little return. With the right digital marketing experience, costs come down, click-through rates go up and returns improve. We can manage the campaign to do exactly that, targeting your audience against the Las Vegas search terms they actually use, researched through the metrics and tools we rely on.
Social Media Marketing Channels
If you are in an industry that needs engagement before a purchase, social media marketing is a must. It puts your product or service in front of potential buyers often enough that they are ready to buy. A rule of thumb often quoted in marketing is that someone needs several exposures to a product before a lead is generated — social media is a proven marketing channel for building that familiarity through engagement and interaction.
Digital Platforms
There are several social digital platforms we can transmit your message from. Here is a selection of the largest.
- Tumblr
A serious amount of strategic planning goes into a successful social media marketing campaign that improves interaction, likes and follows. VisibilityBam has the skill base and the scope to do that, keeping you informed the whole way, with graphic designers who can create images people actually want to share.
It is also a constructive way of keeping Las Vegas customers loyal through these channels after a sale has been made.
Branding For Las Vegas NV
What would we do without brands? Brand dictates the car you buy and the clothes you wear — in fact most of the products and services any of us buy. Creating a trusted, well known brand is essential in any marketing campaign.
We work with you to create a brand your customers relate to, want to be part of, and that represents who you are. Then we use digital marketing as the platform to promote that Las Vegas and Nevada brand.
Engaging Email Marketing Campaigns
Yes, email marketing still works when it is done correctly. No, we are not talking about spamming every email address in Las Vegas that we can find. We mean creating genuine opt-in options on your website and social channels, then delivering worthwhile newsletters that keep customers engaged and wanting more from your brand.
Communicating digitally is also very cost efficient compared with the postal service.
High Conversion E-commerce
Running an online shop takes more than uploading a few pictures and descriptions to an e-commerce platform.
It takes knowing how to make those products distinct for search and for conversion within a crowded marketplace. Even the quality of the images can be the difference between a sale and a bounce.
Categories, descriptions, titles, content — the list goes on, and all of it matters in online retail. There is no need to learn it by making the mistakes yourself.
Develop Mobile Apps, Android or iOS
More consumers now reach for a mobile device than a computer, so having a mobile-friendly website, or an app of your own, can be very helpful. Digital technology has changed how we get at websites and data, and sometimes an application is the right answer. We can develop for both Android and iOS, and make sure an existing website is mobile friendly and loads quickly in a mobile browser. All digital marketing in Las Vegas needs to be mobile, because so much searching is done on portable devices.
Web Design That Converts
It goes without saying that good website design converts better than bad design. But a pretty website is not automatically set up to convert. Functionality matters: it must load fast, be mobile friendly and be served securely over HTTPS. Landing pages need to be designed for conversion, and often the simplest sites are the best. We build the whole digital marketing package into the design, because visitor retention and easy navigation are what good development actually delivers.
Long Tail Content Marketing
One of the most reliable ways to promote a business is content marketing: adding genuinely useful content to a site regularly, with a focus on long-tail search terms. Identifying long-tail terms that convert can mean less traffic per term but a higher conversion rate.
Good content is a bit like online PR — communicating useful information that reaches customers through the right channel and has a positive effect, whether that is a call to action or a lift for the brand. It takes work and research, but the results justify the time.
If we cannot help you, we have put together a local directory of digital agencies in the Las Vegas area.